Podcasts Other Inside Outside Innovation Ep. 106 - Amy Jo Kim - Innovation Consultant and Author of Game Thinking"

Ep. 106 - Amy Jo Kim - Innovation Consultant and Author of Game Thinking"

Published: June 28, 2018, 4:02 a.m.

Product Development to Create Raving Fans Using Game Thinking\n\n\nAmy Jo Kim is a longtime innovation consultant and author of Game Thinking,\xa0a step-by-step system for building lasting engagement into product experience and based on design techniques from hit games.\n\n\nWith a wealth of knowledge, Amy Jo spoke to Brian about the concept of superfans, mainstream majority and early majority, and why identifying these demographics is crucial for success.\n\n\nCheck out her book at\xa0https://gamethinking.io\n\n\nIf you are interested in product development, check out Brian's interview with\xa0Laura Klein at\xa0https://insideoutside.io/podcast/ep-34-laura-klein-w-lean-startup-for-product-design/\n\xa0\nGET THE LATEST RESOURCES\nGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events.\nSUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy