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Steve Grau, Anna Liotta and Steve Wirth join hosts Rob Lawrence and Chris Cebollero at the American Ambulance Association Annual Conference 2023\nThis episode of EMS One-Stop With Rob Lawrence is brought to you by Lexipol, the experts in policy, training, wellness support and grants assistance for first responders and government leaders. To learn more, visit\xa0lexipol.com.\nIn this EMS One-Stop/Inside EMS crossover podcast, Chris Cebollero teams up with Rob Lawrence to report on the 2023 American Ambulance Association Annual Conference from the MGM Grand, in Las Vegas. Rob and Chris discuss their own personal highlights and Rob\u2019s leadership session, delivered with Acadian Ambulance President, Justin Back.\nRob and Chris are joined by Page, Wolfberg & Wirth Founding Partner, Steve Wirth, Esq., and discuss bias, the topic of Steve\u2019s conference session.\xa0 Rob then interviews AAA keynote speaker, Anna Liotta, together with Royal Ambulance President Steve Grau, as they discuss:\nGenerational codes in the workforce\nThe revolving door of employment\nCreating the milestones of forward progression\nUnderstanding that your people are you primary customer\nTOP QUOTES FROM THIS EPISODE\n\u201cIn dealing with bias, self-awareness is absolutely critical \u2013 you have to do an inventory of your life and say \u2018where are these things that I\u2019ve experienced and how do they affect my decision making today and my interaction with other people,\u2019 so self-awareness is really the first step.\u201d \u2014 Steve Wirth\n\u201cWhen you go to a conference, go up to somebody. The reason that you have a nametag, with your first name in very large font is so that I can say, \u2018Hello Chris, I\u2019m Rob, pleased to meet you. What do you do?\u2019 and that\u2019s how a network occurs.\u201d \u2014 Rob Lawrence\n\u201cHaving this culture of a high-level of engagement is really focusing on our employees as our primary customer and making sure that we understand what their goals, ideals, passions are, and how to meet them.\u201d \u2014 Steve Grau\n\u201cJust by the way they answered a simple question \u2018so, what do you do?\u2019 I could tell if they had been working there 2-3 weeks if they answer with a bright sparkle, \u2018I work at Amazon.\u2019 But if they had been there 2-3 months, they would pause, \u2018well \u2026 I work at Amazon,\u2019 And 6 months, they would drop a codeword, \u2018I currently work at Amazon.\u2019\u201d \u2014 Anna Liotta\n--\nWatch for more\nhttps://www.ems1.com/leadership/articles/the-10-commandments-of-servant-leadership-OkBq610vz8C12Gb1/\n--\nEPISODE CONTENTS\nPart 1: Rob Lawrence and Chris Cebollero \u2013 Serving to lead\n00:30 \u2013 Rob and Chris introduction\n1:30 \u2013 Car seat safety (not rated for ambulances)\n3:30 \u2013 Rob\u2019s leadership session with Acadian President Justin Back on the principles of leadership, serving to lead\n05:30 \u2013 Chris discusses leadership as a science\n06:30 \u2013 What we want from our leaders\nPart 2: Steve Wirth \u2013 Overcoming bias\n07:30 \u2013 Welcome Steve Wirth\n08:00 \u2013 Steve discusses his conference session, \u201cWe are all prejudiced\u201d delivered in partnership with Macara Trusty (GMR)\n11:30 \u2013 The importance of networking and meeting professional friends\n14:56 \u2013 Chris talks about his leadership series on EMS1\nPart 3: Anna Liotta and Steve Grau \u2013 Retaining your primary customer\n16:00 \u2013 Introduction: Anna and Steve\n17:00 \u2013 Generational difference - Have you seen a \u201cStar Wars\u201d movie?\n17:30 \u2013 Anna: Common sense is not that common\n18:30 \u2013 The Royal Ambulance (award winning) Career Bridge Program\n20:00 \u2013 Generational codes in the workforce\n22:50 \u2013 The revolving door of employment\n24:00 \u2013 Creating the milestones of forward progression\n25:00 \u2013 Anna\u2019s Experience with Fortune 500 companies\n25:30 \u2013 Understanding that your talent and people are your primary customer\n26:00 \u2013 Creating an arc of experience\n28:00 \u2013 Not allowing yourself to say \u201cthat\u2019s how I did it\u201d\n29:00 \u2013 Fostering the whole human\n30:00 \u2013 Pulling talent forward\n31:00 \u2013 Rob and Chris close\nABOUT OUR GUESTS\nAnna Liotta \nAnna Liotta, creator of Generationally Savvy Communication Solutions, is an award-winning