Podcasts Technology Infosys BPM Podcasts Why outsourcing marketing operations adds value to CMOs?

Why outsourcing marketing operations adds value to CMOs?

Published: March 29, 2023, 11:41 a.m.

Marketing Operations refer to the processes and teams that help a CMO execute his or her vision and plan. This includes managing and maintaining the company\u2019s websites, social media pages and digital content or running digital marketing campaigns. Shyam discusses how outsourcing partners can being effectiveness and efficiency to marketing operations.