Podcasts Government In MI Downtown In MI Downtown - The Luminarias of Southwest Detroit

In MI Downtown - The Luminarias of Southwest Detroit

Published: March 30, 2021, 4:05 p.m.

When the Southwest Detroit Business Association set out to assist local restaurants survive during the COVID-19 pandemic, an opportunity to capitalize on branding and cultural expression emerged.  Hear from SDBA Vice-President Jennifer Gomez how the effort evolved from the ordinary to the extraordinary by blending an emergent need with creativity and partnerships.