Sam talks with Dragos, Founder and CEO of Novo Fogo, a 100% Certified Organic and Zero-Waste Cacha\xe7a distillery in Morretes, Brazil.\xa0 Forbes calls Novo Fogo \u201ca case study in conscientious capitalism\u201d given their efforts across the stakeholder ecosystem. This includes their latest project, The Un-Endangered Forest, an effort\xa0to save\xa0native Brazilian trees from extinction. \xa0\n\nDragos discusses his personal journey growing up in Romania, fleeing when the iron curtain fell, and launching a successful company with his father. The company\u2019s rise and fall would serve as an inspiration for Novo Fogo\u2019s ethos of \u201cdoing well by doing right.\u201d