Podcasts Government IIEA Talks Europe Is Our Future: Developing Sales And Marketing For A European Audience

Europe Is Our Future: Developing Sales And Marketing For A European Audience

Published: July 16, 2021, 10:37 a.m.

The EU markets, and in particular the Eurozone, represent significant diversification opportunities for Irish companies. Market diversification will also be of critical importance in facing the challenges presented by COVID-19. The ability to seek out new international opportunities and capitalise on them will be a key success factor for Irish companies in the period ahead. This webinar, which is the second in the Europe is Our Future series, explores business sales and marketing strategies to engage a wider European audience.\n\nSpeakers for this event include:\n\nThomas Byrne TD, Minister of State for European Affairs\nDr Frances Ruane, Chairperson of the National Competitiveness Council\nSimon McKeever, CEO of the Irish Exporters Association\nRoberto Lattuada, CEO and Chief Digital Innovation Officer, myHealthbox\nDieter Kastel, Head of Sales for Germany, Dennison Trailers\nLiz Waters, CEO of The Watershed Group