In 2014, Kristelle took\xa0the leap to start Siarza Digital, a full-service marketing agency. She prides herself in having a strong team that is diverse in background, thought, and culture.\n\nIn 2020 she was convinced her business would not survive, but received\xa0assistance to help her continue on. However, during this time, she noticed that the API community was not receiving\xa0the same type of funding, resources, and support.\n\nIn six months, she started a nonprofit, The Asian Business Collaborative, that helped the API community access\xa0PPE in addition to business resources and financial assistance.\n\nKristelle talks about the importance of DEI, educating ourselves, representation, and feeling comfortable in spaces. She also talks about how DEI is a place, not simply a term.\xa0\n\nLearn more about Kristelle and her work:\nhttps://asianpibc.org/\nhttps://www.siarza.com/\n\nLearn more about Ignited by Inner Beauty, buy merchandise, and join the body-positive book club for women:\nignitedbyinnerbeauty.com