Customer Experience (CX) is driving initiatives across Europe and is becoming a key focus for large organisations; but where is the money going? What are the benefits of a CX strategy? Which industries are the frontrunners?\n\nThis week Gerry Brown (CX Research director), Thomas Zink (Research Director - Financial Insights) and Ornella Urso (Research Analyst - Retail Insights) sit down with Miles to discuss these topics and what might be in store ahead for finance and retail industries. \n\nWatch IDC\u2019s latest videos: youtube.com/idcemea\n\nFollow us on Twitter - twitter.com/IDC_EMEA, twitter.com/ursoornella, twitter.com/thomaszink5, twitter.com/gerrybrown