SXSWi: The art of community with Rachael Happe

Published: March 18, 2011, 4 p.m.

Rawn Shah put me in touch with Rachael Happe, Principle and Co-Founder of The Community Roundtable, a virtual table where social media, community, and social business practitioners network, learn, and further the discipline of community management. Rachael talks about the art of fostering, encouraging and managing a community, something that is inherently non-hierarchical but which is the lifeblood of a business.