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Social media strategy from Peyton Manning's advisor
Kathleen Hessert is President of Sports Media Challenge, and company that advises individuals and institutions on effective media strategy. Her clients include NBA star Shaquille O'Nea, NFL quarterbacks Peyton and Eli Manning, and Texas Longhorn football coach Mack Brown. She joins along with developerWorks Jim Coughlin to talk about effective navigation of the social media space.