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dW at 10: Dirk Nicol on leading for open standards
Dirk Nicol, IBM Program Director for Emerging Technology and Web 2.0 Evangelism, started IBM's first Java website over a decade ago and then hatched the plan for developerWorks. Dirk talks about the radical step of moving away from marketing to a more agnostic embrace of developer education and open standards. He also touches on new directions with social networking and cloud computing.