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Noah and Bill reach into the silicone depths and see why people are popping small plastic trays for tactile excitement.\n\n@noahandbillshow -- @williamscurry -- @noahtarnow\n\n00:00 -- Introduction, and What is a Pop It?\n21:48 -- Why are Pop Its so popular?\n27:45 -- Would you have liked Pop Its if you were a kid?\n33:22 -- Are Pop Its a sign of the apocalypse?\n36:39 -- Is your irrational hatred of Pop Its based on jealousy, and conclusion\n\nThis week's theme: "This Is Pop\u201d by XTC.\n\nNew episodes every Monday morning on Spotify, Soundcloud, iTunes, Stitcher, and GooglePlay!