Location Intelligence: Unlocking the power and value of location with Google Maps Platform

Published: Aug. 28, 2020, 4 p.m.

You\u2019re probably familiar with the phrase, \u201cLocation. Location. Location.\u201d And while it\u2019s typically used in context with real estate value, in the digital age, location data and user-centric maps are delivering huge business and operational value to global brands, local businesses, and government agencies. In this episode, we discuss how organisations can unlock the power and value of location with the Google Maps Platform. We discuss the platform\u2019s capabilities, optimising implementations, best practices and more.