Podcasts Technology HubShots - The Unofficial Down Under HubSpot Podcast 251: The Psychology of A/B Test and Measure

251: The Psychology of A/B Test and Measure

Published: July 2, 2021, 1:35 a.m.

This edition we dive into:\n\n\u2022 Psychology studies that have been \u2018reversed\u2019 (ie debunked)\n\u2022 What this means for marketers\n\u2022 And how this can motivate us to do A/B testing\n\u2022 How to do A/B testing in HubSpot\n\u2022 Is HubSpot testing whether they can make us do more testing?\n\u2022 Be wary of your biases\n\u2022 The importance of your website\u2019s visual presentation\n\u2022 GA4 guide\n\nFull show notes available here: https://www.hubshots.com/episodes/episode-251\n\nRecorded: Wednesday 30 June 2021 | Published: Friday 02 July 2021