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Welcome to Episode 100 of HubShots!\n\nWelcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.\n\nIn this episode, we chat with Brian Halligan, CEO and Co-founder of HubSpot. We discuss marketing past, present and future.\n\nBrian Halligan discusses how the Grateful Dead were inbound marketing pioneers and shaped HubSpot's mission. He then looks to the future and where sales and marketing is heading and how to take advantage of current opportunities.\n\nFull show notes and transcript available at:\nhttps://hubshots.com/episode-100/\n\nRecorded: Wednesday 12 July 2017 | Published: Friday 15 September 2017\n\nIt\u2019s a fascinating insight into Brian\u2019s love of The Grateful Dead, a band who pioneered the idea of inbound marketing.\n\nWe then learn more about how HubSpot developed as a company in the early days, through to how they are embracing machine learning and what Brian refers to as Convert 2.0.\n\nThe interview finishes with Brian\u2019s advice for marketing managers and marketers keen to accelerate their careers.\n\nFull show notes and transcript available at:\nhttps://hubshots.com/episode-100/