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Welcome to Episode 61 of HubShots!\n\nFull show notes available here:\nhttp://hubshots.com/episode-61/\n\nWelcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.\n\nRecorded: Monday 28 November 2016 | Published: Thursday 01 December 2016\n\nShot 1: Inbound Thought of the Week\n1: Highlights from Brian Halligan:\nhttp://content.inbound.com/content/brian-halligan-and-dharmesh-shah-keynote\n\nIs cold calling really dead? Or is it just called something else these days\u2026?\n\n2: A look at Gary Vee\u2019s trip to #Inbound16\nhttps://www.youtube.com/watch?v=gdGgBp4hoTk\n\nNotice how he engages with people before the keynote \u2013 he\u2019s very involved.\n\n3: ecommerce interviews coming up\nBTW stay tuned for our upcoming interviews with HubSpot marketers: all about ecommerce \u2013 look out for them over the Holiday period!\n\nShot 2: HubSpot Feature/Tip of the Week\nTip 1: Lead Flows\nHubSpot Marketing Free:\n\nhttp://www.hubspot.com/products/marketing/free\n\nLead Flows:\n\nhttp://www.hubspot.com/product-updates/introducing-lead-flows-for-hubspot-marketing\n\nGotcha: if you have LeadIn installed as well as HubSpot then the Lead Flows won\u2019t show. So disable LeadIn on your WordPress site if you already have HubSpot installed.\n\nGood to test with sites. Simple to setup and target, and easy to add to smart lists.\n\nIn smart lists, include Form Submits from forms that have Lead Flow names.\n\nContacts who fill out Lead Flows can be enrolled in Workflows, just like any other form submit.\n\nInteresting that Lead Flows are under the Content menu, and not under Contacts \u2013 I thought they\u2019d be more like Forms (which is under Contacts). HubSpot considers it a Call to Action, rather than just a Form.\n\nTip 2: Excluding your IP address in HubSpot\nGo to Report Settings and scroll to the bottom\n\nShot 3: Challenge of the Week\nDon\u2019t be rude to telemarketers \u2013 they are people just like you and me\n\nTip: Live as though every interaction will be broadcast for the world to see.\n\nShot 4: Stat of the Week\nvirtual reality marketing technology ads 01 01\n\nSource: Google Data, Global, May 2016.\n\nShot 5: Opinion(s) of the Week\nBlack Friday Buyer\u2019s Remorse\n\nhttp://www.craigbailey.net/black-friday-buyers-remorse/\n\nGood comparison of how complementary working with an agency can be with your internal marketing team. Oh, and hi Zoe!\n\nhttps://www.brandchemistry.com.au/blog/why-just-hiring-in-house-marketing-is-not-enough\n\nRented Land can be used to your advantage:\n\nhttps://medium.com/@karolian/we-put-our-website-on-facebook-for-free-and-it-drove-a-ton-of-traffic-561b43611cbe#.ujvoy6v3c\n\nStorytelling like Tesla:\n\nhttps://readthink.com/tell-your-company-story-like-tesla-b10c815b9124#.6e9k2rk39\n\nShot 6: Pro Tip of the Week\nOptimising Website Forms\n\nHere is the HubSpot Project > https://app.hubspot.com/projects/l/templates/64108\n\nYou can also collect data through hidden form fields > http://knowledge.hubspot.com/forms-user-guide/how-to-pass-hidden-contact-property-values-with-forms\n\nShot 7: Resource of the Week\nLand page examples:\n\nhttps://klientboost.com/cro/landing-page-trends/\n\nNot really trends, but more a list of examples to get inspiration from.\n\nWe are starting to build long landing pages to test response.\n\nHere\u2019s an example of a long landing page from HubSpot:\n\nhttp://offers.hubspot.com/competitor-analysis-guide\n\nShot 8: Updated Mobile App of the Week\nNone to report!\n\nShot 9: Mobile App of the Week\nStocard \u2013 Loyalty Cards Wallet\n\nStore ALL your loyalty cards in one app. Get rid of all the plastic cards in your wallet!\n\niPhone: https://itunes.apple.com/au/app/stocard-loyalty-cards-wallet/id444578884?mt=8\n\nAndroid: https://play.google.com/store/apps/details?id=de.stocard.stocard&hl=en\n\nShot 10: Podcast of the Week\nAt the risk of being too insular\u2026\n\nMoby gives an excellent roundup of SEO trends and tools in the latest episode of InboundBuzz.\n\nhttp://www.redpandas.com.au/ep42/