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Welcome to Episode 60 of HubShots!\n\nShow notes available at:\nhttp://hubshots.com/episode-60/\n\nWelcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.\n\nRecorded: Monday 21 November 2016 | Published: Thursday 24 November 2016\n\nShot 1: Inbound Thought of the Week\nInbound quick takeaways.\n\nKey value points from Rand Fishkin\u2019s session:\n\nhttp://content.inbound.com/content/how-to-keep-up-with-google \n\nhttp://www.slideshare.net/randfish/keepng-up-wth-seo-n-2017-beyond \n\nSome stats:\n\n1.19% of searches on Google.com in US result in an ad click => ie 98% of searches don\u2019t click on an ad.\n51% of Google.com US search clicks, click on an organic link.\n40% of searches result in no clicks eg weather results\n25% of searches are in progress eg Chrome instant, so the searcher is still refining their search\nGoogle\u2019s keyword planner tool is becoming less useful (vague ranges) \u2013 https://moz.com/blog/google-keyword-planner-dirty-secrets \n\nTip:\n\nPut your video on Wistia first and embed that on your website to get links and build your asset. Then add it to YouTube 3 months later.\n\n\nShot 2: HubSpot Feature/Tip of the Week\nLots of new stuff announced:\n\nhttp://hubspot.com/new\n\nHubSpot Marketing Free:\n\nhttp://www.hubspot.com/products/marketing/free \n\nBasically just LeadIn rebadged, but also cut down (eg only keeps 7 days of history in Free version).\n\nShot 3: Challenge of the Week\nEmoji in podcast show notes will break iTunes parsing of the feed.\n\nShot 4: Stat of the Week\nRand had a stat about blog post length in his session \u2013 but it was from 2015:\n\nhttp://contentmarketinginstitute.com/2015/11/latest-blogging-trends/\n\nAccording to an @orbiteers survey, a typical blog post is almost 900 words \u2013 10% longer than in 2014\n\nSnapAgency have an update for 2017 on what the best length is for 2017:\n\nhttps://www.snapagency.com/blog/blog-posts-2017-whats-best-length-seo/\n\n\nShot 5: Opinion(s) of the Week\nIf you want to appear smart about marketing, just talk about bots:\n\nhttp://blog.hubspot.com/marketing/bots-major-growth-opportunity-agencies\n\nShot 6: Pro Tip of the Week\n\nhttp://www.jonloomer.com/2016/11/10/facebook-page-engagement-custom-audiences/\n\nShot 7: Resource of the Week\nDharmesh lists his favourite free tools \u2013 shock, HubSpot free is on there:\n\nNovember 16:\n\nhttps://readthink.com/the-free-growth-tools-i-recommend-for-modern-businesses-to-grow-scale-1ec27843a3c8#.ov1fz8ife\n\n(note: he lists the Google Keyword Planner tool \u2013 which may not be as good as it used to be \u2013 see also Rand\u2019s session)\n\nHe also lists GrowthBot \u2013 which is an interesting inclusion.\n\nNovember 10:\n\nhttp://blog.hubspot.com/marketing/free-growth-tools#sm.00013kpsm83zefj8yjb1eqxwr59gr\n\nAnother reminder to be cross-posting your content on other channels. (Note to self\u2026)\n\nShot 8: Updated Mobile App of the Week\nMedium app just keeps getting better and better:\n\nhttps://itunes.apple.com/au/app/medium/id828256236?mt=8\n\nhttps://play.google.com/store/apps/details?id=com.medium.reader&hl=en \n\nShot 9: Mobile App of the Week\nCraig has just read: How Not To Die \u2013 about better eating (it promotes a plant based diet):\n\nhttp://nutritionfacts.org/book/ \n\nhttps://www.amazon.com/gp/product/1250066115/\n\nDaily Dozen \u2013 food app for eating well\n\nhttps://itunes.apple.com/au/app/dr.-gregers-daily-dozen/id1060700802?mt=8\n\nhttps://play.google.com/store/apps/details?id=org.nutritionfacts.dailydozen&hl=en \n\nBonus App \u2013 Chemical Maze \u2013 Shopping Companion\n\nhttps://itunes.apple.com/au/app/chemical-maze-shopping-companion/id363470500?mt=8\n\nhttps://play.google.com/store/apps/details?id=au.com.gridstone.chemicalmaze\n\nShot 10: Podcast of the Week\nPerpetual Traffic Podcast: https://itunes.apple.com/au/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 \n\nhttp://www.digitalmarketer.com/podcast/ \n\nShot 11: Quote of the Week\nMake user experience the cornerstone of your SEO.\n\n~ Rand Fishkin