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Welcome to Episode 57 of HubShots!\n\nWelcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.\n\nRecorded: Monday 31 October 2016 | Published: Friday 04 November 2016\n\nFull show notes available here:\nhttp://hubshots.com/episode-57/\n\nWelcome to the Halloween Episode\n\nShot 1: Inbound Thought of the Week\nhttp://inboundcountdown.com \u2013 8 days left! \n\nWe\u2019ll be in the air when this episode goes live.\n\nNew speaker announcements: Charles Duhigg\n\nhttp://www.inbound.com/speakers/charles-duhigg \n\nhttp://charlesduhigg.com/the-power-of-habit/ \n\nCharles Duhigg\u2019s The Power of Habit: Why We Do What We Do in Life and Business has spent over a year on the New York Times bestseller list.\n\nJoin the HubShots Facebook Group:\n\nhttps://www.facebook.com/groups/1608138752821574/ \n\nShot 2: HubSpot Feature/Tip of the Week\nhttp://www.hubspot.com/integrations/hotjar \n\n[HubSpot Connect] \u2013 Hotjar Integration\n\nTip: make sure you include HotJar events in the timeline filter in HubSpot:\n\nShot 3: Challenge of the Week\nTrying to decide on which sessions to attend!\n\nShot 4: Stat of the Week\nUltra-engagement:\n\nhttps://apac.thinkwithgoogle.com/infographics/online-video-trends-2017-media-plan.html \n\nHalf of 18-34 year olds would drop whatever they are doing to watch a new video by their favourite creator!\n\nThis is how powerful video can be \u2013 as part of your audience building plan.\n\nShot 5: Opinion of the Week\nStrategising your lead generation\n\nhttps://entrepreneurs.maqtoob.com/are-your-leads-qualified-strategize-your-lead-generation-4499e6f9e99f#.wzwaoegfg\n\nThe 2 most important criteria for leads you should be looking for are:\n\nClosing potential \u2014 Determine how easy will the lead convert into a customer.\nRevenue potential \u2014 Determine the revenue that will be generated from the lead over a lifetime or the time period of your contract.\nThen goes on to discuss what \u2018quality\u2019 looks like\n\nShot 6: Pro Tip of the Week\nAnother call to \u2018test and measure\u2019:\n\nhttps://medium.com/the-mission/the-battle-of-conversion-rates-user-generated-content-vs-stock-photos-7bc8f3c76ea8#.vlbfnejy6\n\nRunning a series of ecommerce product page tests, testing user generated images with stock photos: in 3 out of 4 tests the UGC won (by a large margin).\n\nExample: the one of the left had a 3X conversion rate\n\n\n\nShot 7: State of Inbound Item of the Week\nhttp://www.stateofinbound.com/ \n\nPg.57 How do you prefer to communicate for business purposes?\n\nHubSpot State of Inbound Report 2016 pdf page 57 of 64 \n\nIn Australia there seems to be a high proportion of email, face-to-face and phone. This is not far from what we have seen when talking to people at HubSpot.\n\nHubSpot State of Inbound Report 2016 pdf page 58 of 64 \n\nWould love to know what is in the \u2018Other\u2019 category!\n\nShot 8: Resource of the Week\nhttp://www.marketingaiinstitute.com/\n\nInteresting perspectives on how artificial intelligence is helping with marketing \u2013 especially with natural language generation.\n\nFrom Paul Roetzer and the PR 20/20 team\n\nhttps://moz.com/blog/the-technical-seo-renaissance\n\nNice work by Mike King (iPullRank)\n\nAn example of an awesome article that is so long that I haven\u2019t read it all, but will gladly share it!\n\nIf you like reading about things that refer to 304 response codes, then this is the article for you.\n\nShot 9: Mobile App of the Week\nHubSpot\u2019s new all in one mobile app for iOS\n\nhttps://itunes.apple.com/ie/app/hubspot-marketing-crm-sales/id1107711722?mt=8 \n\nNotification Center HubSpot\n\nWith widgets!\n\nShot 10: App of the Week\nFacebook Groups App\n\nhttps://itunes.apple.com/us/app/facebook-groups/id931735837?mt=8\n\nSee all of your Facebook groups in one place!\n\nJoin our Group and stay in touch > https://www.facebook.com/groups/1608138752821574/ \n\nShot 11: Quote of the Week