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Welcome to Episode 55 of HubShots!\n\nFull show notes available here:\nhttp://hubshots.com/episode-55/\n\nWelcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. \n\nRecorded: Monday 17 October 2016 | Published: Friday 21 October 2016\n\nWelcome\n\nShot 1: Inbound Thought of the Week\nhttp://inboundcountdown.com \u2013 22 days left! \n\nIf you could meet one speaker and chat with them, who would it be?\n\nShot 2: HubSpot Feature/Tip of the Week\nThe new dashboard offers more robust performance graphs to track the success of emails over time, and provides actionable tips to help boost your email metrics.\n\nEasily manage your emails.\nMore comprehensive email performance data at a glance.\nTips to improve your emails.\nEasily make comparisons across multiple emails.\nDiscover emails with the highest bounces, unsubscribes, and spam reports.\nMore control over your reporting timeframe.\nhttp://www.hubspot.com/product-updates/new-email-dashboard\n\nMoving to the familiar Manage and Analyze format of having two tabs for viewing email details\n\nNow Officially Live > HubSpot Projects \u2013 listen to episodes 50, 51 and 52 for examples of using the Project tools\n\nShot 3: Challenge of the Week\nDelivering the WOW.\n\nShot 4: Stat of the Week\nNathalie Nahai \u2013 Conversions@Google 2016\n\nhttps://www.youtube.com/watch?v=Z0JQtCJI84U&app=desktop\n\nA rating of 3.9 and above leads to higher conversions, 3.8 or less can impact conversions\n\nhttps://www.nathalienahai.com/ \n\nShot 5: Opinion of the Week\nThe One Email Tactic That Publishers Shouldn\u2019t Ignore\n\nhttps://contently.com/strategist/2016/10/14/better-newsletter/\n\nConsider using newsletters to test exclusive content, as well as testing ideas before they make it into a formal offering.\n\nShot 6: Pro Tip of the Week\nAlso our Podcast of the Week: http://www.superfastbusiness.com/list-all/ \n\n10 Classic Facebook Advertising Mistakes ( And How To Fix Them)\n\nhttp://www.superfastbusiness.com/business/501-10-classic-facebook-advertising-mistakes-and-how-to-fix-them/\n\n\nShot 7: State of Inbound Item of the Week\nhttp://www.stateofinbound.com/ \n\nContent\nMarketing teams today use a wide range of resources to write their blog content. From what we see the majority of the heavy lifting is done by staff, but executives, freelancers and even guest posters help fill the blog queue.\n\nThe participation rates across the board are higher in 2016, pointing to continued investment in creating blog content.\n\nIn terms of time taken to write a 500 word blog post in ANZ is looks on par with North America.\n\nAverage blog post length is under a 1000 words with a high percentage being 500 words or less.\n\nShot 8: Resource of the Week\nhttps://inbound.org/article/how-to-calculate-the-cac-of-content-marketing-spreadsheet-model-included\n\nhttps://www.growandconvert.com/content-marketing/customer-acquisition-cost/\n\nShot 9: Podcast of the Week\nMoby Siddique interviews George B Thomas on Inbound Buzz:\n\nhttps://www.redpandas.com.au/ep33/\n\nhttps://twitter.com/georgebthomas\n\nShot 10: Thought of the Week\nWhat a Decade of Working in Digital Marketing Has Taught Me\n\nhttps://moz.com/ugc/what-a-decade-of-working-in-digital-marketing-has-taught-me\n\n\u201cEach channel has unique traits that make it right for different purposes. The point is to simply look at your goals and work backwards to see which channel(s) are better for achieving them.\u201d\n\n~ Gabriel Goldenberg\n\nShot 11: Quote of the Week\n\u201cI learned a lesson I\u2019d never forget. The lesson was that, when you have setbacks and failures, you can\u2019t overreact to them.\u201d\n\n\u2015 Angela Duckworth, Grit