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Welcome to Episode 54 of HubShots!\n\nFull show notes available here:\nhttp://hubshots.com/episode-54/\n\nWelcome to HubShots, the podcast for marketing managers who use HubSpot. \n\nRecorded: Monday 10 October 2016 | Published: Thursday 13 October 2016\n\nWelcome\n\nShot 1: Inbound Thought of the Week\nhttp://inboundcountdown.com \u2013 29 days left! \n\nhttp://www.inbound.com/blog/what-i-read-and-how-i-read-it-kim-scott \n\n\u201cThe craft of editing is not sufficiently rewarded online. In fact, since editing is slow, it\u2019s punished. As a result, we all spend too much time reading rough drafts rather than deeply considered writing. People don\u2019t take time to THINK about or DEBATE ideas before they publish them. They don\u2019t challenge their own thinking, or ask others to do so. We\u2019re all encouraged to spout off and ship it. There is so much pressure on the velocity and quantity of content creation online; it would be better if more of us could slow down and think deeply about the valuable ideas we want to share. \u201c\n\nThought Leadership\n\nReasons to attend Inbound:\n\nInbound tips:\n\nGet there early for the opening night keynote, seats go fast\nGo to the food court for meals, avoid the food trucks\nAim for centre aisle seats\nJoin the HubShots WhatsApp group for details on where to meet with others\nShot 2: HubSpot Feature/Tip of the Week\nNew dashboard being forced on everyone this week \u2013 I\u2019ll miss the old dashboard.\n\nTarget Your Subject Lines for Different Audiences\n\n\n\n\n\n\nHere\u2019s the original Ideas item from 2013:\n\nhttp://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/4892661-create-smart-subject-lines\n\nFeature request: be able to report on the results per subject line\n\nI\u2019ve added it as a request:\n\nhttp://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/16583179-show-stats-for-email-subject-line-smart-content-pe \n\nPlease vote it up!\n\nShot 3: Challenge of the Week\nNetworking events versus preparing meaningful, targeted content.\n\nAttending an event can easily chew up 3-4 hours or time. Could this time be used more effectively preparing content?\n\nEffective = doing the right thing\n\nEfficient = doing it the right way\n\nShot 4: Stat of the Week\n27% of Australians prefer to buy their Christmas presents online, rather than in store.\n\n84% start online1\n\n1 McCrindle Research 2015; GCS 2014).\n\nTakeaway: is your business there when people are looking online?\n\nShot 5: Opinion of the Week\nWhat percentage of revenue do companies spend on sales and marketing:\n\nhttps://vtldesign.com/inbound-marketing/content-marketing-strategy/percent-of-revenue-spent-on-marketing-sales/\n\nhttps://inbound.org/discuss/what-percent-of-revenue-do-companies-spend-on-marketing\n\n10% seems to be the magic number for sales and marketing (note: this doesn\u2019t include headcount costs).\n\nShot 6: Pro Tip of the Week\nFrom Gary Vaynerchuk\u2019s #AskGaryVee book: Digital should be seen as a gateway to human interaction, but not as a replacement for it.\n\nShot 7: State of Inbound Item of the Week\nhttp://www.stateofinbound.com/ \n\nContent distribution channels businesses plan to add to their marketing efforts in the next 12 months\n\nHubSpot State of Inbound Report 2016 pdf page 45 of 65 \n\nIn ANZ plans are to leverage YouTube and Facebook video in the future.\n\n\nShot 8: Resource of the Week\nhttp://blog.hubspot.com/marketing/types-of-people-at-conferences \n\nCraig is #2 \u2013 The Sponge\n\nIan is more #2 and wants to work to #1 \u2013 Sponge to networker!\n\nShot 9: App of the Week\nGoogle Maps \u2013 https://itunes.apple.com/au/app/google-maps-navigation-transport/id585027354\n\nTip: Save maps offline when travelling so you don\u2019t get stuck when you don\u2019t have data > https://support.google.com/maps/answer/6291838?co=GENIE.Platform%3DiOS&hl=en\n\nShot 10: Thought of the Week\nVisualize the leaks\nFrom Seth Godin\n\nhttp://sethgodin.typepad.com/seths_blog/2016/10/visualize-the-leaks.html\n\nShot 11: Quote of the Week\n\u2018If you work hard at trying to be good at many things, you\u2019ll get good at many things\u2019.