BROADCASTS.com

Welcome to Episode 52 of HubShots!\n\nRecorded: Monday 26 September 2016 | Published: Thursday 29 September 2016\n\nFull show notes available here: http://hubshots.com/episode-52/\n\nWelcome\n\nSpecial offer: Free set of steak knives for the most creative tweet to us @HubShots : http://www.ebay.com.au/itm/NEW-ROUND-TIP-STEAK-KNIFE-SET-Plastic-Handle-Knives-Handle-Stainless-Steel-/181931151878?var=&hash=item2a5bf11206:m:m_wnPX5REmSDd9bO-33BpZQ \n\nShot 1: Inbound Thought of the Week\n\nInboundcountdown.com \u2013 42 days left! Will be in the 30s when this is live!\n\nNew Featured Speaker \u2013 Michael Strahan \u2013 http://www.inbound.com/inbound16/speakers/michael-strahan\n\nEmmy winner and Super Bowl Champion Michael Strahan currently co-hosts ABC\u2019s \u201cGood Morning America\u201d and serves as an analyst for \u201cFox NFL Sunday.\u201d\n\nHere is his book, Wake Up Happy \u2013 http://wakeuphappy.com/ \n\nShot 2: HubSpot Feature/Tip of the Week\nPoint out the product updates page > http://www.hubspot.com/product-updates\n\nIn Beta \u2013 New HubSpot Marketplace \u2013 where are the drag and drop templates filter?\nNew Collected Forms Dashboard in LeadIn\nReminder tips:\n\nEpisode 49: HubSpot Smart lists and forms: http://hubshots.com/episode-49/ \n\nEpisode 50: Lead scoring: http://hubshots.com/episode-50/ \n\nEpisode 51: Workflow settings: http://hubshots.com/episode-51/ \n\nShot 3: Challenge of the Week\nBuyer\u2019s Remorse \u2013 https://en.wikipedia.org/wiki/Buyer%27s_remorse \n\nBuyer\u2019s remorse \u2013 a big problem often created by conflicting KPIs.\n\nShot 4: Opinion of the Week\n\nBad app experience. Eg. Band App where it was forcing you to enable notifications. Why do people cause friction between people?\n\nShot 5: Pro Tip of the Week\nHubSpot research > https://research.hubspot.com/\n\nUse this for metrics in your presentations and talking to your business.\n\nShot 6: State of Inbound Item of the Week\n\nhttp://www.stateofinbound.com/ \n\nhttp://blog.hubspot.com/marketing/state-of-inbound-stats \n\n2 key takeaways:\n\n1: Marketers find tracking and making sense of their metrics a challenge. SOI blog X Most Revealing Stats 3\n\n2: Inbound organizations with an SLA are over 5X as likely to be effective.SOI blog X Most Revealing Stats 4\n\nShot 7: Resource of the Week\nFocus on subscription goals as part of your goal set:\n\nhttp://contentmarketinginstitute.com/2016/09/ignored-subscription-goal/ \n\n\nShot 8: Community Item of the Week\nPenguin now part of the Google Algorithm: https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html \n\nAaron Wall comments: http://www.seobook.com/penguin-40-update \n\nKey point: \u201cAnyone operating at scale chasing SEO with automation is likely to step into a trap.\u201d\n\nShot 9: App of the Week\nThe advertising ROI calculator: https://www.hubspot.com/ads-calculator \n\nhubspot ads roi calculator\n\nShot 10: Podcast of the Week\nInboundBuzz \u2013 Episode 30: https://www.redpandas.com.au/ep30/ \n\nShot 11: Thought of the Week\nhttps://medium.com/killericscancer/returning-to-normal-4cbeb9606edf \n\n\u201cI used to dream about a future where I was rich and successful. These days, I dream about a future where Bryn, Eric and I can all go have a picnic in the park together.\n\nIt turns out all that really matters to me is my family being healthy, happy, and together. If we have that then I\u2019ll feel like the richest person in the world.\u201d\n\nA reminder to appreciate the \u2018little\u2019 things\u2026\n\nShot 12: Quote of the Week\nThe team that is the most focused and executes the best is the team that wins. That\u2019s usually the team that can handle the pressure of the situation. ~ Michael Strahan