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Welcome to Episode 50 of HubShots!\n\nRecorded: Monday 05 September 2016 | Published: Thursday 15 September 2016\n\nFull show notes available here: http://hubshots.com/episode-50/\n\nWelcome \nShot 1: Inbound Thought of the Week\n\nInboundcountdown.com - 64 days left\n\nGood interview by George from The HubCast with Kim Darling who is the Event manager for Inbound: https://www.thesaleslion.com/hubcast-107-inboud16-interview-kim-darling/ \n\nThursday morning keynote still needs to be filled, who will it be: Serena Williams?\n\nShot 2: HubSpot Feature/Tip of the Week\nUsing the HubSpot Lead Scoring\nAcademy Project: http://academy.hubspot.com/projects/customer-projects-lead-scoring\n\nThis is another one of the HubSpot tools that is under utilised. You can start with some simple engagement behaviours, and also demote certain contact attributes eg free email accounts:\n\n\n\nAnd also use some custom properties that others in the team have marked eg:\n\n\nDetermine point values\n\nPRO TIP: For the best results, you'll want to stick to a 0-100 point scale and weight the points in relation to how ready that lead would be to talk to a sales rep.\n\nShot 3: Opinion of the Week\nShould we value leads who use free email addresses?\n\nYes, in the majority of cases we should still value free lead addresses but then use the implicit behavioural data to further qualify/disqualify.\n\nIt can depend on industry as well eg if you are marketing to Tradespeople, then them having a @bigpond.com.au address is often normal.\n\nShot 4: Challenge of the Week\nIf you are all online what are you doing in an offline channel to assist people in making a choice? \nEg. Real estate agent who dropped a card saying they got the best price for a property in your area.\nShot 5: Pro Tip of the Week\n\nUsing Google Analytics to find your hidden sources of quality leads\n\nExample: global brand running 2 campaigns at the moment:\nTOFU campaign driving ebook signups - cost is <$5 per lead\nBOFU campaign driving supplier search - cost is ~ $38 per qualified lead\n\nBut via Analytics we found that 20% of ebook leads clicked on a link in their email nurture to view the supplier search, and 84% of them then became qualified leads\n\nSummary the TOFU campaign generated cheaper qualified leads\nShot 6: State of Inbound Item of the Week\nPart 2 of the Blog optimisation project:\nBlog Optimisation\nSUGGESTED TIME TO COMPLETE: 2 HOURS\n\nCompleting the steps will allow you to:\n\nIncrease the online traffic to your blog.\nBetter target your buyer personas.\nGenerate new qualified leads.\n\n\n\n\n\nPRO TIP: Here's an example of a good Editor's Note:\n\u201cThis post was originally published in December 2014 and has been completely revamped and updated for accuracy and comprehensiveness."\n\nAcademy projects to see this all together and not in your portal > https://academy.hubspot.com/projects/customer-projects-blog-optimization \n\nShot 7: Resource of the Week\nhttp://contentmarketinginstitute.com/2016/08/linkedin-profile-tips/ \n\nFor next week:\nhttp://www.wordstream.com/blog/ws/2016/07/20/facebook-newsfeed-algorithm\n\nShot 8: Community Item of the Week\nInteresting stats re content marketing\u2019s success:\nhttp://contentmarketinginstitute.com/2016/08/content-marketing-stats/\n\n200 million people now use ad blockers\nThe median time people spend on articles is 37 seconds\nShot 9: Podcast of the Week\nGeorge B Thomas interviews Kim Darling from HubSpot\u2019s Inbound team:\nhttps://www.thesaleslion.com/hubcast-107-inboud16-interview-kim-darling/ \nShot 10: App of the Week\nGoogle Analytics\nWhat do we like in it? \nCheck bounce rates.\nWhere people enter your site\nWhere people exit your site\nShot 11: Quote of the Week\n\n\u201cWhat we want you to do is to change the mode of your website from a one-way sales message to a collaborative, living, breathing hub\u201d \n\u2015 Brian Halligan