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Welcome to Episode 49 of HubShots!\n\nRecorded: Monday 29 August 2016 | Published: Saturday 10 September 2016\n\nWelcome to the Wolverine episode ?\n\nThanks to George and Marcus for giving us a shoutout \u2013 like listening to Wolverine\n\nShot 1: Inbound Thought of the Week\nInboundcountdown.com \u2013 71 days left\n\nNew speaker announced\n\nhttps://www.inbound.com/speakers/ta-nehisi-coates\n\nShot 2: HubSpot Feature/Tip of the Week\nLet\u2019s say you wanted to build a smart list based on how contacts first came into contact with you, eg this detail at the start of their timeline:\n\nWhat is their First Touch?\n\nOriginal Source contact property is in the Web Analytics properties:\n\nYou can use it to build smart lists, and even direct workflows.\n\nShot 3: Challenge of the Week\nImproving User Experience\nhttps://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html \n\nTo improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.\n\nOfficial Google Webmaster Central Blog Helping users easily access content on mobile\n\nReminder: The \u2018morality\u2019 of popups discussion:\n\nhttp://hubshots.com/episode-44/\n\nShot 4: Opinion of the Week\nhttps://readthink.com/what-does-the-future-of-content-marketing-look-like-spoiler-far-less-content-812ac1512902#.c2y2qbkft\n\nThink of content creation as being like a Product Manager\n\nhttp://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/12460560-workflow-building\n\nHaving a visual workflow builder would be a big improvement to the product\n\nShot 5: Pro Tip of the Week\nCreating a SMART CTA in HubSpot\n\nCreate a series of CTAs and then use Lists to drive people through a series of them eg create smart lists for contacts NOT in a conversion list.\n\nhttps://knowledge.hubspot.com/search?q=smart%20cta&filters=quickAnswers&products=marketing%20sales\n\nShot 6: State of Inbound Item of the Week\nBlog Optimisation\nSUGGESTED TIME TO COMPLETE: 2 HOURS\n\nCompleting the steps will allow you to:\n\nIncrease the online traffic to your blog.\nBetter target your buyer personas.\nGenerate new qualified leads.\nStep 1: Pick one blog post to optimise\n\nPRO TIP: Pick the post that is generating the most traffic to your blog.\n\nStep 2: Determine which buyer persona the post is targeting\n\nPRO TIP: Tailor the language of your blog post to mirror the language of your persona.\n\nStep 3: Identify one primary long-tail keyword\n\nPRO TIP: If the keyword that you\u2019ve selected is too difficult, try a variation of it. Use a free tool like keywordtool.io to get suggestions of related keyword phrases.\n\nAcademy projects to see this all together and not in your portal > https://academy.hubspot.com/projects/customer-projects-blog-optimization \n\nShot 7: Motivation of the Week\nMarcus and George mentioned us on the HubCast:\n\nhttps://www.thesaleslion.com/hubcast-106-live-chat-inbound-growth-big-5-e-books/ \n\nShot 8: Resource of the Week\nTl;dr: hashtags are getting abused, and basically becoming worthless unless specifically related to an event or popular meme:\n\nhttps://medium.com/the-mission/we-looked-at-167-943-tweets-found-out-hashtags-are-worthless-because-of-bots-37d5190d1569#.36g8ceqei\n\nIe if you are a brand and trying to get traction for a hashtag, don\u2019t bother\n\nShot 9: Community Item of the Week\nUseful to see how many different custom audiences and approaches he uses in order to drive signups for a webinar \u2013 he has 10,000 signed up for his next webinar:\n\nhttp://www.jonloomer.com/2016/08/26/promoting-webinar-series-facebook-ads/\n\nShot 11: Podcast of the Week\nThe Hubcast\n\nShot 12: App of the Week\nHubSpot Marketing App\nhttp://www.hubspot.com/products/mobile \n\nhttp://sethgodin.typepad.com/seths_blog/2016/08/marketing-in-four-steps.html