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Welcome to Episode 48 of HubShots!\n\nRecorded: Monday 22 August 2016 | Published: Thursday 01 September 2016\n\nFull show notes available here:\nhttp://hubshots.com/episode-48/\n\nToday is the closing ceremony of the Olympics \u2013 go for gold\u2026\n\nSpeaking of gold, congratulations to Search and Be Found on becoming a HubSpot Gold Partner! One of only 8 in Australia.\n\nShot 1: Inbound Thought of the Week\nInboundcountdown.com \u2013 78 days left\n\nConsider doing some training to take your knowledge to the next level > http://www.inbound.com/inbound16/trainings\n\nShot 2: HubSpot Feature/Tip of the Week\nHubSpot Website Platform has topped G2 Crowd\u2019s Grid for Web Content Management Software, and been named #1 in both Market Presence and Customer Satisfaction with a total score of 89 out of 100\n\nhttp://www.hubspot.com/company-news/hubspot-named-the-top-web-content-management-software-by-g2-crowd\n\nThere\u2019s HubSpot up in the top right corner!\n\nShot 3: Challenge of the Week\nKnowing where all your digital assets are\nHaving access to them\nEg. Many people don\u2019t know how to access their domain or where their website is hosted!\n\nSome tools we use:\n\nLastPass > https://lastpass.com/ \n\n1Password > https://1password.com/teams/ \n\nShot 4: Opinion of the Week\nReal Time Platform Selection\n\nThe benefit of being able to select your platforms based on need, and then quickly changing.\n\nGary Vaynerchuk talks about this in his book, and David Meerman Scott discusses the benefit of real time content creation.\n\nWhy Marketers Already Like Instagram Stories Better Than Snapchat\n\nhttp://adage.com/article/digital/instagram-stories-appeal-snapchat-brands/305317/ \n\n\nShot 5: Pro Tip of the Week\nHow to Optimize Video for Every Medium\n\nhttp://conversionxl.com/optimize-video-for-every-medium/ \n\nWhat is your main business objective? Then use the medium that fits.\n\nHere are each by their main business objective (not necessarily their only objective):\n\nConversions: Your Website.\nTraffic: YouTube.\nRetention and Branding: Facebook, Twitter, Instagram.\nKey reminder: Solve for the problem!\n\nAlso: YouTube Spotlight Annotations\n\nhttps://support.google.com/youtube/answer/92710?hl=en \n\nShot 6: State of Inbound Item of the Week\nSetting up your first Inbound campaign in HubSpot \u2013 Part 3\n\nLast week we mentioned the Projects available in the Productivity menu\n\nPromote your content on twitter at least 4 times, test different times, text and images.\n\nAcademy projects to see this all together and not in your portal > http://academy.hubspot.com/projects/customer-projects-content-offer \n\nShot 7: Motivation of the Week\nFacebook Advertising results for an eBook campaign: <$5 leads\n\nShot 8: Resource of the Week\nGuidance for moving from HTTP to HTTPS \u2013 ie SSL on your site\n\nhttp://www.aleydasolis.com/en/search-engine-optimization/http-https-migration-checklist-google-docs/\n\nhttp://xen.com.au/best-practice-switching-elcomcms-site-http-https/\n\nShot 9: Community Item of the Week\nThe results from using SlideShare with CTAs\n\nhttps://inbound.org/blog/important-lessons-learned-from-over-14-million-slideshare-views \n\nKey point: if you write content for other sites, often they won\u2019t let you include a CTA in the content, but they have no problem if you have a SlideShare deck embedded \u2013 which itself has a CTA.\n\nSimilar to the YouTube CTA annotation \u2013 embed a YouTube video with a CTA in it.\n\nShot 10: Listener Tip of the Week\nDon\u2019t automatically Promote all your FB page posts, wait for some initial feedback:\n\nfb promotion\n\nThen promote heavily and get optimised results:\n\n\nShot 11: Podcast of the Week\nMoby\u2019s Inbound Buzz \u2013 interview with David Meerman Scott\n\nhttps://www.redpandas.com.au/ep25/\n\nShot 12: App of the Week\nMomentum is a personal dashboard designed to eliminate distraction and provide inspiration, focus, and productivity.\n\nhttps://momentumdash.com/