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Welcome to Episode 47 of HubShots!\n\nRecorded: Tuesday 16 August 2016 | Published: Friday 26 August 2016\n\nFull shownotes available here:\nhttp://hubshots.com/episode-47/\n\nWelcome\n\nShot 1: Inbound Thought of the Week\nInboundcountdown.com \u2013 84 days left\n\nNew Spotlight Speaker \u2013 Serena Williams \u2013 http://www.inbound.com/speakers/serena-williams \n\nShot 2: HubSpot Feature/Tip of the Week\nPoint out the product updates page > http://www.hubspot.com/product-updates\n\nMay 17:\n\nhttp://www.hubspot.com/product-updates/a-simple-focused-writing-experience-in-hubspot \n\nIn BETA \u2013 New Composer in Blog\n\nComposer HubSpotLooks like you can manage the editorial process all within HubSpot!\n\nCraig\u2019s comment: seems a bit underwhelming at this early stage, will be interesting to see how it develops from here. Like how it will paste from Google Docs and clean up the formatting.\n\nShot 3: Challenge of the Week\nPrepare more PowerPoint presentations\n\nPowerPoint all the things!\n\nShot 4: Opinion of the Week\nBig agency work is going to be under fire from smaller agencies.\n\nFor all of their \u2018research\u2019 they often miss big players in the market if they don\u2019t understand the industry well.\n\nUnderstanding your customer\u2019s industries is vital and can\u2019t be substituted with general research.\n\nIf you have an intimate knowledge of your business and industry this gives you a distinct advantage over other companies that enter the market and rely on outside research.\n\nShot 5: Pro Tip of the Week\nLarry Kim had an awesome Facebook Likes post a few weeks back:\n\nhttps://medium.com/marketing-and-entrepreneurship/one-weird-trick-to-get-more-facebook-likes-for-free-68ae523542fd\n\nShot 6: State of Inbound Item of the Week\nSetting up your first Inbound campaign in HubSpot \u2013 Part 2\n\nLast week we mentioned the Projects available in the Productivity menu\n\nOver the next few weeks we\u2019re going to discuss the Content Offer Campaign:\n\npasted image 0\n\nLast week: Content creation => content offer => persona => buyer\u2019s journey stage\n\nThis week:\n\nContent campaign\nNext week:\n\nContent promotion\nhubshots content offer project\n\nVery important:\n\nDefine campaign details:\n\nSet attainable visit, lead, and customer goals.\nDetermine a timeline (if applicable).\nAssociate the buyer persona(s).\n2 tools we use:\n\nFor creating Content Downloads quickly use > Beacon \u2013 http://beacon.by/\n\nTo create Call to Actions and blog and social images use > Canva \u2013 https://www.canva.com/\n\nShot 7: Motivation of the Week\nFocussing on the positives \u2013 email stats\n\nhubshots hubspot email stats\n\nShot 8: Resource of the Week\n3 Unusual Hacks to Dramatically Up Your LinkedIn Game\n\n\n\nShot 9: Community Item of the Week\nThe results from using SlideShare with CTAs\n\nhttps://inbound.org/blog/important-lessons-learned-from-over-14-million-slideshare-views \n\nKey point: if you write content for other sites, often they won\u2019t let you include a CTA in the content, but they have no problem if you have a SlideShare deck embedded \u2013 which itself has a CTA.\n\nShot 10: Listener Tip of the Week\nJustin Theng: Sometimes when you\u2019re testing your smart fields and progressive forms, in order for it to work you have to put your browser in incognito mode ?\n\nJustin mentioned that in our HubShots WhatsApp group \u2013 you should join us: http://hubshots.com/whatsapp/ \n\nShot 11: Podcast of the Week\nMarketing School \u2013 I\u2019m a fan now too:\n\nhttps://itunes.apple.com/au/podcast/marketing-school-digital-marketing/id1138869817?mt=2\n\nShot 12: Thought of the Week\nDo we allocate time to think & plan?\n\nShot 13: Quote of the Week\nI attract a crowd, not because I\u2019m an extrovert or I\u2019m over the top or I\u2019m oozing with charisma. It\u2019s because I care. \u2013 Gary Vee