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Welcome to Episode 45 of HubShots\n\nFull show notes available here:\nhttp://hubshots.com/episode-45/\n\nRecorded: Monday 01 August 2016 \u2013 Published: Thursday 11 August 2016\n\nWelcome\n\nJoin our HubShots WhatsApp Group: http://hubshots.com/whatsapp/\n\nShot 1: Inbound Thought of the Week\n98 days until Inbound \u2013 http://inboundcountdown.com\n\nNew Keynote Speaker announced:\n\nhttp://www.inbound.com/speakers/reshma-saujani\n\nReshma Saujani \u2013 http://reshmasaujani.com/\n\nAuthor, Founder & CEO of Girls Who Code \u2013 https://girlswhocode.com/\n\nhttps://girlswhocode.com/summer-immersion-programs/\n\nhttps://www.facebook.com/GirlsWhoCode\n\nGirls Who Code\n\nBrian and Dharmesh got bumped from the speaker page ?\n\nhttp://www.inbound.com/inbound16/speakers\n\nShot 2: HubSpot Feature/Tip of the Week\nEndeavouring\u2026\n\nWhat is coming:\n\nMerge Companies like you do with contacts \u2013 In development http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/6940198-merge-companies-like-you-do-with-contacts\n\nCreate ability to have parent accounts, and sub accounts \u2013 In design http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/6675612-create-ability-to-have-parent-accounts-and-subacc\n\n\u201cPin\u201d a note to the top of a contact or company timeline \u2013 In design http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/9936039\u2013pin-a-note-to-the-top-of-a-contact-or-company-ti\n\nShot 3: Challenge of the Week\nCustomers complaining about the cost of keeping contacts in their database\u2026\n\nShot 4: Opinion of the Week\nCost of Acquisition versus Cost of Nurture (Cost of Retention)\n\nhttp://www.craigbailey.net/cost-acquisition-versus-cost-nurture/\n\nInteresting to consider when people complain that it costs too much to keep people in the database.\n\nCost of Nurture\nConsider 10K contacts:\n\nMailChimp: $75 = 0.75c per contact per month or 9c per year \u2013 http://mailchimp.com/pricing/growing-business/\n\nActive Campaign: $350 = 3.5c per contact per month or 42c per year \u2013 http://www.activecampaign.com/pricing/\n\nHubSpot: $1050 + $68 x 9 = $1662 = 16.6c per contact per month or $2 per year \u2013 http://www.hubspot.com/pricing/marketing#?currency=AUD (should actually use USD pricing as this would be comparable with the other two examples)\n\nCompare this with the cost of acquisition\n\nOften B2B companies are happy if they can get a lead for less than $100 per lead\n\nOn Facebook we\u2019ll often get leads for less $20, and this is considered an excellent result.\n\nSo: B2B businesses are usually happy to pay $20+ per lead, but will baulk at paying $2 per lead to nurture them for a year\u2026\n\nSolve for the problem: Cost of retention is NOT the problem!\n\nInstead: Focus on reducing cost of acquisition OR improving conversion rate OR increasing lead quality OR\u2026\n\nShot 5: General Tip of the Week\nFacebook Time on site Custom Web Audiences:\n\nhttp://www.jonloomer.com/2016/07/28/time-on-website-custom-audience-facebook/\n\nI don\u2019t have it yet ?\n\nShot 6: State of Inbound Item of the Week\nGeorge B Thomas is back with us!\n\nA disturbance in the inbound force\u2026\n\nShot 7: Motivation of the Week\nGeorge B Thomas lessons on Facebook live chat:\n\nhttps://www.facebook.com/Mr.GeorgeBThomas/videos/881325441972715/\n\nA good reminder of the real priorities in life!\n\nShot 8: Resource of the Week\nhttps://medium.com/@jeffbullas/15-content-marketing-trends-that-need-your-close-attention-1b16ec118ce7#.co1x07avs\n\nShot 9: Community Item of the Week\nUsing Slack to DM yourself notes (e.g. copy URLs from phone to desktop)\n\nShot 10: Podcast of the Week\nMarketing School by Neil Patel & Eric Siu.\n\nhttps://itunes.apple.com/us/podcast/marketing-school-digital-marketing/id1138869817?mt=2\n\nShot 11: App of the Week\nSkitch\n\nGet your point across with fewer words using annotation, shapes and sketches, so that your ideas become reality faster.\n\nhttps://evernote.com/skitch/\n\nWins the award for least informative product page in the history of the internet!