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Welcome to Episode 42 of HubShots!\n\nRecorded: Thursday 14 July 2016\n\nFull show notes available here:\nhttp://hubshots.com/episode-42/\n\nShot 1: Inbound Thought of the Week\nOnly 117 days until Inbound 2016: http://inboundcountdown.com\n\nInbound Training > http://www.inbound.com/inbound16/trainings\n\nPrediction: Ellie Goulding for the main entertainment event: https://en.wikipedia.org/wiki/Ellie_Goulding\n\nShot 2: HubSpot Feature/Tip of the Week\nUsing the Competitor Manager: https://app.hubspot.com/competitors/\nA quick tip for people who may have forgotten about it\n\nHubSpot has a ton of tools that are easy to forget about. We might look at the Keyword tool in a future episode\n\nShot 3: Challenge of the Week\nHubSpot COS scenario \u2013 wanting to have 2 web sites using the Website Add-on\n\nHubSpot COS = HubSpot Website Platform\nOn average, customers who use the HubSpot Website Platform to power their inbound marketing generate 10-20% more traffic than marketers using another CMS. Find out how.\n\nShot 4: Opinion of the Week\n\n\n\nBrilliant example of creating buzz \u2013 this is an example of using content to drive reaction, and then push to an upsell to his mini-MBA offering\n\nShot 5: General Tip of the Week\n\n\nExample of a HubShots promotion where we spent $100. It got 169 post likes \u2013 yay, but only 4 link clicks! Goes to show the trap of vanity metrics:\n\nFacebook Marketing Fail!\n\nShot 6: State of Inbound Item of the Week\n\nhttps://research.hubspot.com/reports/the-future-of-content-marketing\n\nNotice the increase in use of Facebook as a news source:\n\nConsumer behaviour\n\nNotice that people consume video thoroughly, but not podcasts:\n\nConsumer behaviour\n\nOne interesting benefit of podcasts \u2013 it\u2019s one of the few content sources you can skim and do other things (eg drive, work out, commute in general, walk, have on in the background)\n\nShot 7: What\u2019s Coming in HubSpot Item of the Week\nIn BETA currently:\n\nOne-click to add received email to CRM > Currently you can forward emails from any mail client into the CRM using the address @forward.hubspot.com.\nAbility to add Blog Author Bio module we can add to the blog page\nAdd the ability to have captions on photos in blog\nShot 8: Podcast of the Week\nCongrats to the HubCast on their 100th episode! https://www.thesaleslion.com/hubcast-podcast/\n\nShot 9: App of the Week\nFacebook Pages App: https://www.facebook.com/help/463079013702512/\n\nClick here to join the HubShots WhatsApp group:\nhttp://hubshots.com/whatsapp/