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Welcome to Episode 33 or HubShots\n\nRecorded: Monday 09 May 2016\n\nFor show notes please visit:\nhttp://hubshots.com/episode-33/\n\nWelcome\n\nFeedback from Ian\u2019s Google Partner event:\n\n\u2013 Businesses are realising that sales and marketing really do need to co-exist and be on the same page.\n\u2013 Everyone loved the Google Cardboard and experiencing some virtual reality.\n\nInboundcountdown.com \u2013\n\nShot 1: Inbound Thought of the Week\nThe value of Thank You pages, and the importance of thinking through the goal of thank you pages:\n\n\u2013 Have another offer (while they are waiting)\n\u2013 Give them confidence their request has been recorded, include a timeframe for when they will receive an email or reply\n\nShot 2: HubSpot feature/tip of the Week\nNew Paid Social channel in the Sources report:\n\nHubSpot Paid Social Report Source\n\nIf utm_medium=\u201dpaid\u201d and utm_source = the name of a social network OR utm_medium=\u201dpaid\u201d and referring domain is a social media site OR utm_source OR utm_medium =\u201dpaidsocial\u201d\n\nThey don\u2019t support utm_medium=\u201dcpc\u201d or \u201cppc\u201d which is a little strange \u2013 Craig is raising that with HubSpot.\n\nEg here\u2019s a typical parameter string we use with Facebook advertising:\n\nutm_source=facebook&utm_medium=cpc&utm_content=feed&utm_campaign=your-campaign-name\nthis will now have to change to:\n\nutm_source=facebook&utm_medium=paidsocial&utm_content=feed&utm_campaign=your-campaign-name\nHere\u2019s an example of how it looks in Facebook Power Editor when editing an ad:\n\nFacebook URL parameters\n\nShot 3: Challenge of the Week\nFinding people to help with specific tasks \u2013 outsourcing can be daunting!\n\nTips for Outsourcing\nIt\u2019s not just overseas, there\u2019s also lots of local freelancing options available.\n\nFinding freelancers:\n\nhttps://www.upwork.com/\n\nhttp://jobs.problogger.net/\n\nhttp://freelancer.com/\n\nhttps://www.onlinejobs.ph/\n\nhttp://www.virtualstafffinder.com/ \u2013 Chris Ducker \u2013 VirtualStaffFinder \u2013 included contract stuff, did the testing of applicants\n\nKey skills they can help with\n\n\u2013 Research\n\n\u2013 Graphic design\n\n\u2013 Data migration\n\n\u2013 Content population\n\n\u2013 Writing blog posts, articles and ebooks\n\n\u2013 Social media management\n\n\u2013 Outreach research\n\nTips for managing freelancers\n\n\u2013 Be very specific about their tasks, define the processes and results required\n\n\u2013 Check in regularly (communication is very important)\n\n\u2013 Make sure they know they can contact you easily eg Skype, Slack, IM\n\n\u2013 Give them a test task as a first project, so you can gauge strengths and weaknesses, don\u2019t expect perfection at first\n\n\u2013 Give regular feedback and bonuses\n\n\u2013 Have a daily report they can complete so you can track progress\u2026I use a Google Form\n\n\u2013 If they work for you fulltime, know their birthday, special holidays etc.\n\n\u2013 Visit them!\n\nShot 4: Opinion of the Week\nBe careful of setting up shop on rented land eg putting all your effort into Facebook.\n\nIan share\u2019s insights from a conversation with a legal marketing person.\n\nAlso be careful to use medium.com as a channel, not your full site blog host\n\nShot 5: General Tip of the Week\nCheck your site speed. Use Google https://developers.google.com/speed/pagespeed/insights/ or http://website.grader.com/\n\nIf you want help optimising your site and hosting talk to us.\n\nShot 6: State of Inbound Item of the Week\nTake 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/\n\nDirect link to the survey: https://soi2016.questionpro.com/\n\nShot 7: App of the Week\nScannable \u2013 https://itunes.apple.com/au/app/evernote-scannable/id883338188?mt=8\nNo need for a big clunky scanner these days \u2013 instead just use your phone.\n\nGet a copy of Inbound Marketing by Dharmesh and Brian:\n\nhttps://www.facebook.com/HubShotsPodcast/photos/a.1034322543255392.1073741828.1013403638680616/1122408647780114/?type=3&theater