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Welcome to Episode 31 of HubShots\n\nRecorded: Wednesday 27 April 2016\n\nFull show notes available here:\nhttp://hubshots.com/episode-31/\n\nWelcome\n\nThe countdown to Inbound 2016: http://inboundcountdown.com \u2013 check how long to go!\nhttp://hubshots.com/inbound-countdown/\n\nShot 1: Inbound Thought of the Week\nWe\u2019re planning a HubShots Inbound16 Meetup\nNervous about not knowing anyone at Inbound? Don\u2019t worry \u2013 we\u2019re organising a meet up on the first night so you can meet a friendly face.\n\nShout out to Jenny Donnithorne\n\nCraig who do you think will speak?\n\nPrediction: Dan Ariely author of Predictably Irrational : http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248\nDecoy pricing \u2013 https://en.wikipedia.org/wiki/Decoy_effect\n\nShot 2: HubSpot feature/tip of the Week\nHaving Campaign next steps while creating the campaign! Eg. When building landing pages it helps create a thank you page too\n\nHubSpot Campaign Helper\n\nAdvice: Just start a campaign!\n\nShot 3: Challenge of the Week\nConvincing your boss you want to attend INBOUND!\nhttp://www.inbound.com/blog/how-to-convince-your-boss-to-send-you-to-inbound-2016\n\nShot 4: Opinion of the Week\n\n\nInteresting thoughts about the *morality* of ghost writing thought leadership pieces. And a suggestion around whether ghostwriters should get a mention (eg in a byline or bio section)\n\nShot 5: General Tip of the Week\nDo we really understand inbound?\nThe benefit of the HubSpot training and certification\n\nShot 6: State of Inbound Item of the Week\nWhen buyers want to meet with sales\n\nThe good news for sales is that the majority of business buyers want to meet with sales during the consideration phase \u2014 after they\u2019ve done some research and know they need more information to make a sound decision. After finding out what the buyer knows, a well prepared sales representative can elaborate on their product and share advice they are best equipped to provide. This advice should be new to the buyer and educate them further on the product or service.\n\nHubSpot research - when buyers want to connect with sales\n\nAction item: Think about where you are engaging buyers in your business. May be you need to talk to them in your consideration stage!\n\nShot 7: Community Item of the Week\nHubSpot email signature generator: http://www.hubspot.com/email-signature-generator \u2013 from Mads & Ryan!\n\nHubSpot Beacon integration: http://www.hubspot.com/integrations/beacon \u2013 well done Kevin!\n\nThe HubShots Interviews ebook: http://hubshots.com/the-hubspot-interviews/\n\nLeave us your feedback \u2013 how can we improve the show to give you more value? Leave us a comment or use our Contact Us page: http://hubshots.com/contact/