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Welcome to episode 25 of HubShots!\n\nInterview: Inbound Marketing with Mads Nielsen \u2013 HubSpot Principal Channel Account Manager | APAC\n\nRecorded: Friday 12 February and Tuesday 15 March 2016\n\nFull transcript available here:\nhttp://hubshots.com/episode-25/\n\nIn this episode we interview Mads Nielsen, Channel Account Manager for HubSpot Asia Pacific and discuss:\n\n\u2013 making sure your customers are a good fit for your product/service\n\u2013 what is inbound marketing\n\u2013 the importance of having a good story to tell\n\u2013 how starting the inbound conversations with sales (rather than marketing) can often be a big benefit to companies\n\u2013 should Sales do Inbound certification\n\u2013 the importance of everyone in the company being onboard with inbound\n\u2013 why HubSpot isn\u2019t a quick fix, it\u2019s a long term strategy\n\u2013 setting expectations for timeframes\n\u2013 comparing platform costs with the effort required\n\u2013 building a campaign is one of the first steps you should do when implementing HubSpot\n\u2013 there\u2019s still a window of opportunity for marketing managers to embrace inbound marketing\n\u2013 wait for the pearl of wisdom at the end\n\nFull transcript available here:\nhttp://hubshots.com/episode-25/