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Welcome to Episode 23 of HubShots!\n\nRecorded: Friday 12 February and Wednesday 24 February 2016\n\nShow notes available at:\nhttp://hubshots.com/episode-23/\n\nIn this episode we interview Rosalia Cefalu, Sales Enablement Marketing Manager for HubSpot Asia Pacific and discuss:\n\n\u2013 how marketers can get a better understanding of the sales process and what the sales team do\n\u2013 the benefits of marketing working more closely with sales\n\u2013 why everyone using the same platform is so important\n\u2013 why the reporting add-on is designed for using with both sales and marketing together\n\u2013 why marketing managers should be reporting on sales results so they can understand lead quality\n\u2013 the differences between marketing and sales in Australia versus North America\n\u2013 the ways Australia is ahead of the US in terms of selling, and where we can learn\n\u2013 what the best marketing managers are good at\n\u2013 being willing to challenge the status quo\n\u2013 how advocacy programs are helping to significantly scale businesses