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Welcome to Episode 20 of HubShots!\n\nRecorded: Friday 12 February 2016\n\nFor show notes please visit:\nhttp://hubshots.com/episode-20/\n\nWelcome: recorded live at the HubSpot Sydney Office #sydspot\n\nShot 1: Inbound Thought of the Week\nHubSpot has a useful stats page, detailing some interesting data points around email marketing: http://www.hubspot.com/marketing-statistics#topic-email\n\nFor example: 80.8% of users report reading email on mobile devices. (HubSpot)\n\nCampaign Monitor has a similar (but more up to date) list of stats: https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/\n\nFor example:\n\nAutomated email messages average 70.5% higher open rates and 152% higher click-through rates than \u201cbusiness as usual\u201d marketing messages. \u2013 Epsilon Email Institute\n75% of Gmail\u2019s 900M users access their accounts via mobile devices. \u2013TechCrunch\nShot 2: HubSpot feature/tip of the Week\nHubSpot\u2019s email designer has a really cool feature for allowing \u2018smart content\u2019 \u2013 content you can swap in/out based on the contact\u2019s details and lifecycle stage.\n\nSmart content within emails: http://knowledge.hubspot.com/smart-content-user-guide/how-to-create-smart-content-in-a-hubspot-email\n\nShot 3: Challenge of the Week\nWhat to do with inactive subscribers: https://blog.mailchimp.com/inactive-subscribers-are-still-valuable-customers/\n\nShot 4: Opinion of the Week\nAdding emotion and stories can help your engagement with email recipients: http://newslettermarketing.io/2016/02/11/beyond-open-loops-how-this-overarching-strategy-glues-your-subscribers-to-your-every-email/\n\nCampaign monitor intereviews a number of industry experts to get their take on what\u2019s likely to happen with email marketing in 2016: https://www.campaignmonitor.com/resources/guides/email-marketing-predictions-2016/\n\nSummary: Hyper-targeted emails will become the norm according to Daniel Codella \u2013 ZURB\n\nShot 5: General Tip of the Week\nA reminder of HubSpot\u2019s findings on when the best time to send your email is: http://www.hubspot.com/sales/best-time-send-email-report-2015\n\nSummary: 11am Monday through Saturday, 9pm Sunday night\n\nWisdom: THE ONLY WAY TO WRITE A GREAT EMAIL IS WITH A CLEAR GOAL IN MIND.\n\nShot 6: State of Inbound Item of the Week\nRe-visiting some interesting points/stats we\u2019ve covered previously, for example HubSpot\u2019s findings on why recipients unsubscribe from emails: http://research.hubspot.com/reports/native-advertising-rises-as-consumers-opt-out\n\nShot 7: Motivation of the Week\nThere are now so many \u2018workplace collaboration\u2019 options being used (e.g. Slack) that a lot of general work emails are getting moved to these tools. And that means there\u2019s less competition for the Inbox: http://www.theatlantic.com/technology/archive/2016/01/what-comes-after-email/422625/\n\nAction item: there\u2019s actually more opportunity for email to work for you\n\nShot 8: Resource of the Week\nA whole bunch of useful resources to think through:\n\nExcellent list of tips for email marketing: https://www.semrush.com/blog/better-email-marketing-results/\nEmail training videos and resources: http://academy.hubspot.com/email-videos-training\n5 Different Types of Behavioral Emails You Can Start Sending Today: http://blog.hubspot.com/marketing/triggered-emails-marketing-automation\nReallygoodemails.com \u2013 Well-designed emails in action: http://reallygoodemails.com/\nQuick Answers: http://academy.hubspot.com/quick-answers\nShot 9: Community Item of the Week\nInbound.org threads related to Email: https://inbound.org/hub/email