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Welcome to HubShots Episode 14\n\nRecorded: Monday 04 January 2016\n\nFor show notes please visit:\nhttp://hubshots.com/episode-14\n\nWelcome\nHappy New Year\n\nShot 1: Inbound Thought of the Week\n44 weeks to go until Inbound 2016 :-)\n8-11 November 2016: http://www.inbound.com/\n\nFacebook Marketing with Mari Smith ( @marismith ): http://www.inbound.com/blog/mari-smith-ideas-and-experiences\n\n3 critical trends:\n1. Disrupting TV and video. Native video has the best reach.\n2. Huge emphasis on messenger for business.\n3. Brand story telling. People centric.\n\nAction item: use FB for your business if the people you sell and do business with are on that channel\n\nShot 1a: Self-promotion Item of the Week ?\nOur event for Marketing Managers is coming soon (TBC: 23 Feb 2016)\n\nShot 2: HubSpot Tip of the Week\nPersonalising the email send name and email address in HubSpot\n\nNote: the HubSpot KB is incomplete: http://knowledge.hubspot.com/articles/kcs_article/email/how-do-i-personalize-the-from-name-and-address-in-an-email\nYou don\u2019t really need to add the extra fields if you have the Hubspot Owner set up properly.\n\nInstead: set the From name and Email address to be: {{contact.hubspot_owner_id}}\n\nHubSpot email personalisation\n\nIt will automatically insert the name or email address depending on what field it is placed in. In the subject line it uses the name\n\nYou may need to add it as an option using the Add/Manager first \u2013 and you can set a fallback there as well\n\nAction item: Make it personal and make sure you have the Hubspot Owner set\n\nShot 3: Challenge of the Week\nCan\u2019t measure form submits by device type\nNot even in the Reporting Add-on\n\nOnly workaround is to use smart content to display a different form based on device type.\nBut this won\u2019t work if you are already using smart content to display a different form (e.g. customers seeing a different form than new leads).\n\nAction item: Need to use Google Analytics to dig into those stats.\n\nShot 4: Opinion of the Week\nhttp://observer.com/2015/06/how-to-be-efficient-dan-arielys-6-new-secrets-to-managing-your-time/\n\nAction item: We need to Focus and not check email & FB before doing the critical things\n\nShot 5: General Tip of the Week\nFuture Watch: Expert Talks Social Media Ideas for 2016: http://contentmarketinginstitute.com/2015/12/social-media-ideas-2016/\n\nCCO: How can marketers better connect social to sale?\n\nIan Cleary: Marketers need to become one with the social sales funnel. (Is it possible we\u2019re still talking about funnels?) It seems a basic piece of advice, but too few social media marketers have mastered it.\n\n\nShot 6: State of Inbound Item of the Week\nNothing specific to mention this week\u2026have a look at something that you would not usually look at for next episode.\n\nPick a topic from: http://www.inbound.com/inbound15/speakercontent or http://www.inbound.com/blog/topic/speaker-videos\n\nShot 7: Motivation of the Week\nNew Year\u2026we have changed what we do at the start of every day.\n\nThe Passion Planner: http://www.passionplanner.com/\n\nAction item: Focus on what you do\u2026.\n\nShot 8: Resource of the Week\nBlinkest: https://www.blinkist.com/en/\n\nShot 9: Listener Tip of the Week\nStanding Desk: http://au.varidesk.com/ \u2013 Varidesk\n\nShot 10: Podcast of the Week\nHubspot Academy BROADCAST \u2013 Inbound Learning Broadcast \u2013 Videos: https://academy.hubspot.com/broadcasts\n\nShot 12: Example of the Week\nThe Most Liveable Cities in the World: http://www.economist.com/blogs/graphicdetail/2015/08/daily-chart-5\n\nGood example of a blog post providing value, but also leading a visitor to a landing page and form for entering details: http://www.eiu.com/public/topical_report.aspx?campaignid=Liveability2015\n\nThe content of the blog post itself is interesting and shareable (e.g. Australia has 4 of the top 10 most liveable cities) and then encouraging an interested person to further move down the buyer\u2019s journey.