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For show notes please visit:\nhttp://hubshots/episode-12/\n\nRecorded: Monday 21 December 2015\n\nWelcome \nThis is our second last show for the year. We\u2019ve made it through 2015!\n\nShot 1: Inbound Thought of the Week\n\nThere are 46 weeks until Inbound 2016.\nNext Inbound: 8-11 November 2016\nVisit the website @ http://www.inbound.com\n\nShot 2: HubSpot feature/tip of the Week\n\nHow to make Outlook emails look more presentable: http://blog.hubspot.com/marketing/prepare-emails-outlook-tricks\n\n\nSee also, Email on Acid\u2019s guide to emails for Outlook:\nhttps://www.emailonacid.com/blog/article/email-development/removing_unwanted_spacing_or_gaps_between_tables_in_outlook_2007_2010\n\nShot 3: Challenge of the Week\n\nBeing consistent with getting the podcasts up each week.\n\nShot 4: Opinion of the Week\n\nMobile-heavy Facebook ads make search work harder:\nhttp://insights.fb.com/2015/12/09/measuring-campaign-effectiveness-making-search-work-harder/\n\n\u201cPeople exposed to Facebook ads were significantly more likely to search for more cost-effective branded keywords and, in some cases, less likely to search for more expensive unbranded keywords.\u201d\n\n\u201cPeople who saw Facebook ads were more likely to search and click through to an advertiser\u2019s website, with campaigns experiencing an average 6.3% lift in mobile search traffic compared to an average .9% lift on desktop.\u201d\n\nShot 5: General Tip of the Week\n\nContent Curation for Marketers \u2013 The Definitive Guide: http://www.siegemedia.com/content-curation\n\n\u201cContent curation is organizing and presenting external, valuable content in a particular niche and presenting that to a defined user base in a compelling way, with the goal of building an audience over time.\u201d\u2014 Joe Pulizzi\n\n\u201cSummarized, effective content curation highlights amazing content readers have never seen, in a way that also adds value and impresses the original source.\u201d \u2013 Ross Hudgens\n\nTwo key takeaways:\n1. Find unseen valuable stuff and share it immediately\u2028\n2. Use custom description when sharing that adds value\n\nShot 6: State of Inbound Item of the Week\nContent Marketing In Australia 2016: Benchmarks, Budgets & Trends report: http://contentmarketinginstitute.com/2015/11/australia-2016-content-marketing-research/\n\nOf 3714 respondents, 146 were from Australia, which is where the data comes from. \n\nOn page 12 of the report, it says that 57% of effective marketers meet daily or weekly. \n\nAction item: focus on communication with your team, sales, and external agencies\n\nOn page 14 of the report, it says 87% will produce more content this year, 11% say they\u2019ll produce the same amount.\n\nOn page 26, 58% say they will increase content marketing spending in the 12 months.\n\nAction item: Be aware your competitors are increasing their content marketing investment, and you should consider whether you need to be doing the same.\n\nIt\u2019s important to build an audience \u2013 focusing on quality instead of quantity works better for retention. It\u2019s good to measure success and effectiveness of certain campaigns.\n\nShot 7: Resource of the Week\n\nMarketing lessons by Google Primer iOS app:\nhttps://itunes.apple.com/au/app/primer-marketing-lessons-from/id918628107?mt=8\nAction item: Check out the app\n\nTool that helps with conversions/popups: http://www.leadpages.net/library/\nThey provide a lot of free resources to help you market your business.\n\nShot 8: Listener Tip of the Week\nHotjar, a new and easy way to understand web and mobile site visitors: https://www.hotjar.com/\n\nShot 9: Podcast of the Week\n\nThis Old Marketing by Joe Pulizzi and Robert Rose, about content marketing and adding value:\nhttp://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/\n\nSign off: see you next week for our last show of the year