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Welcome to Episode 5 of HubShots!\nRecorded: Tuesday 02 November 2015\n\nWelcome to the Melbourne Cup episode :-)\n\nEmail subject emojis\nNote: Emojis versus Emoticons (I got the terms confused in the recording!)\n\nIn this episode we cover:\n\nShot 1: Inbound Thought of the Week\nCurating information\nAction item: Aim to provide value (even if the content isn\u2019t written by you)\n\nShot 2: HubSpot Feature of the Week\nNew Ads Add-on: There\u2019s good and bad\nOnly supports LinkedIn at the moment :-(\nOnly has a single $value tracking option for conversions\nCan\u2019t set the customer conversion rate to less than 1%\nCampaign listings only seem to show CPC no CPM details\nNo Click Demographics options\nGot an error: \u201cWe couldn\u2019t show the ROI of any campaigns. You have campaigns but they don\u2019t match the currency of your ROI calculation.\u201d\nSummary: this is a very early version definitely a MVP or V1.\nAction item: avoid the Ads Add-on for now unless you have really simple needs\nHowever, it is an insight into where HubSpot is going. Imagine once they get LI, AdWords and FB ads integrated, and then have these as widgets on your dashboard, or in the new reporting. It will be a very useful and powerful reporting/analysis tool.\nShot 3: Challenge of the week\n Content not getting approved.\n Action item: Have an agreement in place around timeframes for content approval\nShot 4: HubSpot Tip of the Week\nHubSpot WordPress Plugin\nUsing the HubSpot WordPress plugin will bring in blog posts and show a CTA% next to them: http://knowledge.hubspot.com/articles/kcs_article/reports/how-is-cta-percent-calculated-in-page-performance\nUse this instead of manually inserting the code in a template or via GTM\nAction item 1: Use the WordPress plugin (if you have a WordPress site)\nAction item 2: Check your CTA stats \u2013 In case some CTAs are never getting shown!\nShot 5: Content tip of the week\nQuantity\u2026\nHow to build to 3 per week\n Action item: 1 key piece, 2 commentary pieces\nShot 6: State of Inbound item of the Week\nMarketing:\n\np42 \u2018Managing our website\u2019 is the 3rd biggest marketing challenge in AU/NZ (1 and 2 are ROI and then getting budget)\nSales:\np62 prospecting is hard\nHubSpot offer: http://offers.hubspot.com/How-Sales-Can-Close-More-Deals-Using-Social-Media\nShot 7: Email tip of the week:\nRe-send newsletters to recipients who didn\u2019t open them: http://flightschool.autopilothq.com/flight-plans/start-sending-emails/the-double-open-rates-newsletter/\n\u201cSecret: Re-send another copy of your email newsletter 48 hours later to those who did not open the first email, with a small modification to the subject line (e.g. \u201cReminder:\u201d). This increases email open rates every single time without noticeably impacting your unsubscribe rates.\u201d\nHubSpot has a nice List building item for this:\nHubSpot list tool\nAction item: test re-sending an email newsletter\nAlso: how I discovered that tip: via Twitter promoted post\nAction item: Test promoting useful content via paid ads, as well as just promoting product pages