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Welcome to Episode 4 of HubShots!\nRecorded: Wednesday 28 October 2015\n\nIn this episode we cover:\n\nShot 1: Inbound Thought of the Week\nSales enablement\nCraig visited the Sydney HubSpot office\nHigh calibre team, hiring takes time\nTop Grading (useful book on hiring): \u2013 http://www.amazon.com/Topgrading-3rd-Promoting-Turbocharges-Performance-ebook/dp/B0074VTH02/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=\nShot 2: HubSpot Quirk of the Week\nEmail address logins seem to be case sensitive\nAction item: if a user is having issues, check the case of their email addresses\nShot 3: Data Cleansing\nData cleansing \u2013 when should you clean out old contacts?\nAction item: consider cleaning up your contact list, or perhaps running a \u2018reconnect with cold contact\u2019 workflow to re-engage\nShot 4: HubSpot Product Feature of the Week\nthe HubSpot Ads add-on now supports AUD\n New: Captcha on forms: http://knowledge.hubspot.com/articles/kcs_article/forms/can-my-hubspot-form-use-captcha\nShot 5: HubSpot Tip of the Week\nForms sometimes don\u2019t render in the correct place\nUsing a named div to place it: http://xen.com.au/hubspot-forms-rendering-issue-in-elcomcms/\nShot 6: Challenge of the week follow up / Tip of the week\nUsing Facebook CWA to test whether FB might be an option (a follow up to my challenge of the week from episode 2)\nAction item: Tip for marketing managers who are interested in knowing whether FB might be a good option\nShot 7: Opinion of the week?\nSocial spamming: https://twitter.com/HubSpot/status/656264825035759616 (note also they\u2019ve tweeted this many times before)\nSocial spamming?\nAgree or disagree?\nAction item: if you haven\u2019t yet started on social, don\u2019t wait for the perfect strategy, make a start, aim for incremental improvement\nAction item: 20 minutes a day checklist: http://blog.hubspot.com/customers/social-media-daily-checklist\nShot 8: State Of Inbound report\nState of Inbound report nuggets: http://www.stateofinbound.com/\nMarketing section:\np44 North America leads in ROI tracking\nAction item: put effort into getting tracking in place properly\nSales section\np49 \u201cExecutive buyers are not very trusting of salespeople. To regain credibility among executives, salespeople should arm themselves with content and become active on social networks.\u201d\nAction item: add value, make the effort to get context around prospects and opportunities\nShot 9: Sales Thought of the Week\nWhat do you think of cold outreach? http://blog.hubspot.com/marketing/email-outreach-elements-scripts\nAction item: personalise, show relevance