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Welcome to Episode 2 of HubShots!\nRecorded: Wednesday 14 October 2015\n\nIn this episode we cover:\n\nShot 1: Inbound thoughts of the week\nSeth Godin \u2013 take responsibility\nDharmesh\u2019s Inbound 2015 Keynote presentation tips: http://inbound.org/post/view/16-back-stage-presentation-tips-from-the-14-000-person-hubspot-inbound-keynote\ntechnical hitch as it started\nsee also the comments, Devendra leaves a comment, Dharmesh responds!\nShot 2: HubSpot product discussion of the week\nSidekick for Business: http://www.getsidekick.com/pricing\n\ndocument tracking\nsequences\ntemplates\nShot 3: HubSpot feature of the week\nEmail signatures\n\nnew email signature personalisation token based on HubSpot owner: http://knowledge.hubspot.com/articles/kcs_article/cos-general/which-are-the-different-personalization-token-categories-i-can-use-when-personalizing-my-content\nrequires connection to HubSpot CRM\nShot 4: Opinion of the week\nHubSpot connectors\n\nZendesk: https://www.zendesk.com/\nZopim (integrates with zendesk): https://www.zopim.com/\nShot 5: Challenge of the week\nconvincing clients to consider Facebook advertising\nAdWords has mindshare, LinkedIn some (especially with B2B), but FB is often rejected\nShot 6: Resource of the week\nState of Inbound Report: http://www.stateofinbound.com/\nsee also Craig\u2019s post: http://xen.com.au/hubspot-state-of-inbound-2015-report/\n\np12 graph at bottom: increasing leads/conversions is highest priority, reducing cost of conversion is low priority\nproving ROI is a big \u2018problem\u2019 and is cited more the larger the company\nwhy so important? because proving ROI gets you more budget\nthat said it is getting less important each year (p19)\nShot 7: Community recommendation of the week\ninbound.org: http://inbound.org/\neg Customer forum: http://inbound.org/group/hubspot-customer-forum