What if you don\u2019t need to do deep emotional work to break up with sugar? It\u2019s very easy to get caught up in your story of trauma followed by continuing to eat yourself into oblivion because the deeper you go with your emotional work, the more reasons you\u2019ll find to eat, soothe and comfort yourself - why? It\u2019s familiar and familiar is safe and predictable. Despite that though you likely still want to change so you lose weight and live longer and that\u2019s where today\u2019s podcast gives both hope because it talks about recovering from sugar cravings and sugar binges without putting much emphasis on emotional drivers and instead more focus on the enforced habits and structures that surround your food. \n\nOn this episode we discussed: \n\n - How sugar companies sell you stuff unethically \n - Unethical marketing strategies of sugar companies \n - How to deal with your inner rebel - the one that wants the damn chocolate no matter what!\n - Do rules make you rebellious with food? What to do instead. \n - Having clear goals and clear targets to work towards so you know how well you\u2019re doing\n - Why your reptilian brain acts like a 2 year old\n - Why your food rules need to have some flexibility \n - Managing the overwhelm of giving up your food FOREVER! \n - Being binge free in the present, not tomorrow or next time. \n - Feeding your inner pig - check episode 96 for more\n - You must start identifying with the idea of \u201cgetting high with food\u201d\n - The science of cravings \n - Predictable reinforcement \n - Why random reinforcement is the worst thing you can do for sugar cravings and binges \n\n***\nJoin the Healthy Mum\u2019s Facebook Group here: https://mattylansdown.com/HealthyMumsFBgroup \n***\n\nWhere to find GLENN LIVINGSTON, Ph.D.\n\nDr. Glenn's Website: https://www.defeatyourcravings.com/ \n\nDr. Glenn's Instagram: https://www.instagram.com/defeatyourcravings/ \n\nDr. Glenn's Facebook: https://www.facebook.com/profile.php?id=61550719047966 \n\nDr. Glenn's Twitter: https://twitter.com/DYCGlenn \n\nDr. Glenn's Podcast: https://www.defeatyourcravings.com/BlogMePlease/never-miss-an-episode-2/ \n\n--\nHow to Get in Touch with MATTY LANSDOWN: \n\nHealthy Mum\u2019s Facebook Group: https://mattylansdown.com/HealthyMumsFBgroup \n\nTake the 10 Day Emotional Eating Challenge: https://mattylansdown.com/take-the-10DayChallenge \n\nSend Matty the word \u2018PROGRAM\u2019 right here to discuss our programs: https://m.me/mattylansdown \n\nSubscribe to our YouTube Channel: https://www.youtube.com/channel/UCztErJj0TNFzFl2dK7uHDSw\n\nJoin our Email list here: https://mattylansdown.com/JointheMailingList \n\n--\nIntro/Outro track Tropic Love by "Diviners feat. Contacreast"