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In the early 1990s millions of people around North America were swept up in an unprecedented sports trading card boom.\nAs prices for rare baseball and hockey cards soared, the hobby which was once just for kids was suddenly being looked at as an alternative to investing in stocks.\nTo match the demand, a record number of trading card companies cranked up production, offering a dizzying array of options.\nOn this episode of History of the 90s, host Kathy Kenzora looks at the reasons for the boom and why it eventually went bust.\nGuest:\nJon Waldman, author of Got \u2018Em, Got \u2018Em, Need \u2018Em: A Fan\u2019s Guide to Collecting the Top 100 Sports Cards of All Time.\nTwitter: @jonwaldman\nContact:\nTwitter: @1990shistory\nFacebook: @1990shistory\nInstagram: @that90spodcast \nEmail: 90s@curiouscast.ca \nFor exclusive bonus content subscribe to History of the 90s Patreon page.: https://patreon.com/historyofthe90s \nLearn more about your ad choices. Visit megaphone.fm/adchoices