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Did you do Dry January and now you want to extend that feeling a little bit? Emily Heintz of Sechey says Sechey stands for \u201cdry-ish,\u201d which means you can go with the non-alcoholic stuff in her store all the time, or when you just feel the need to dry out a little. She\u2019s latched onto a big trend, and Target has noticed and is putting Sechey non-alcoholic beverages in their stores. Emily Heintz, on the Hidden F&B Charleston.