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In this edition of Unfiltered Stories, Don Ryan, Chief Strategy Officer\\nat HFS Research discusses with Rex Ahlstrom, CTO & Executive VP- Innovation & Growth at Syniti, and Allan Coulter, Distinguished Engineer & Global CTO - SAP Services at IBM the business case and requirements for effective data management. Our research shows Perception isn\\u2019t reality when it comes to data.

Rex Ahlstrom leads the company\\u2019s product strategy and development\\nroadmap and drives customer adoption of its technology. Whereas, Allan Coulter drives value-engineered outcomes for organizations transforming with SAP technology and IBM offerings.

Syniti and IBM have a strong history and long-standing partnership,\\nworking to solve complex data challenges for some of the world\\u2019s largest organizations. Data has become a core element of the strategy for every organization.

HFS Research recently conducted a global survey of 300+ executives from large enterprises to understand the state of data management and uncover areas of opportunities and challenges. So, in this videocast, they are going to review the findings and share examples of how companies can improve data management and data quality to drive business success. Read the full report here: https://www.hfsresearch.com/research/perception-isnt-always-reality-the-case-for-more-effective-data-management/