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In this edition of Unfiltered Stories, Saurabh Gupta, President, Research & Advisory Services at HFS Research is in conversation with Andie Henrich, Distribution Sector BPO Leader, and Neeraj Manik, Vice President and Senior Partner at IBM about how can enterprises balance the macroeconomic \u201cslowdown\u201d with the \u201cbig hurry\u201d to innovate.

Saurabh, Andie, and Neerja cover a range of topics, including:

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• We at HFS are calling 2023 the year of digital dichotomy: On one hand, there is an imminent \u201cslowdown\u201d given the macroeconomics of bank collapses, inflation, supply chain disruption, the war in Europe, massive layoffs, etc., and on the other, there is a \u201cbig hurry\u201d to innovate and find new sources of value to grow and differentiate - So, how should companies balance their priorities and investments to deal with this digital dichotomy?
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• In the last two decades, the enterprise transformation narrative has been centered around \u201cdigital.\u201d Digital is now Horizon 1. It is essential for survival. But the problem with the focus on digital is that it centers around technology. It\u2019s clear that enterprises need a OneOffice mindset to drive real transformation across people, processes, technology, data, and culture \u2013 So, how is IBM helping its clients bring together both business and IT stakeholders with common goals?
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• An example of an IBM client whom you\u2019ve helped with holistic enterprise transformation involving both business and technology stakeholders?
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• What are the practical suggestions for both clients and service providers to move beyond basic effort-based pricing so innovation is baked into the relationship? Because ultimately you get what you pay for!
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