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In this edition, HFS\u2019 Elena Christopher discusses how to make a real impact with generative AI in financial services while balancing security and ethics concerns.

GenAI\u2019s meteoric rise has captivated consumers and businesses alike with its quick-win benefits and still largely untapped potential. But can it be safely used for value and potential differentiation in financial services? In this edition of HFS Unfiltered, HFS\u2019 Chief Research Officer and Head of Financial Services Research Elena Christopher hype busts GenAI with Gil Perez, Chief Innovation Officer, Deutsche Bank, and Sean O\u2019Donnell, CTO for Financial Services International, Publicis Sapient.

Key themes include:

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• Deutsche Bank\u2019s approach to innovation and how it laid the path for GenAI
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• The evolution of GenAI use cases and what\u2019s really driving value in financial services
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• How financial services can and should lead the charge for responsible AI
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