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This episode features John Michelsen \u2013 a man on a mission to change our relationship with technology. He is fed up of humans being forced to understand and learn technology in order to use it. He thinks technology should be designed to understand us.

Find out how that applies to Krista and its application of natural language understanding to process automation in this videocast, where Krista\u2019s CEO and co-founder is joined by HFS Practice Leader David Cushman in this Hot Vendor Fireside conversation. Krista was named an HFS OneOffice Hot Vendor for Q4, 2021.

The HFS OneOffice Hot Vendors are an exclusive group of emerging players, each with a differentiated value proposition for the OneOffice. HFS analysts regularly speak with numerous exciting start-ups and emerging players. We designate a select group as the HFS Hot Vendors based on their distinctiveness, ecosystem robustness, client impact, financial position, and the impact in our OneOffice Framework. Those selected are collated and published in our quarterly series. They each have the vision and strategy to impact and disrupt the market.

On occasion, we go deeper with a podcast with one of the people behind those winning visions \u2013 in our HFS OneOffice Hot Vendor Firesides.

The videocast is in three sections in which we:

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1. Warm-up: What does this Hot Vendor deliver?
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2. Fan the flames: This Hot Vendor\u2019s journey, what they learned, what makes them different, how do they see the market?
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3. Light the way: Take a glance into what\u2019s next on the agenda for this Hot Vendor.
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