b'"My Favorite Husband" starring Lucille Ball and Richard Denning... was the radio pre-cursor to "I Love Lucy." On television, Lucille Ball insisted that her real-life husband, Desi Arnaz play the role of her show husband and Richard Denning was out. Jello, the sponsor of the radio show was not happy and dropped the TV show. Phillip Morris Cigarettes picked up the sponsorship and the rest is comedy history.'