Healthcare Rap: Craig Kartchner on the Promise & Reality of Consumer Experience (#347)

Published: Sept. 22, 2024, midnight

"Craig Kartchner on the Promise & Reality of Consumer Experience Craig Kartchner, Chief Marketing and Customer Engagement Officer at HonorHealth, returns to share how more marketers are taking on consumer experience responsibilities, yet widespread progress is still slow. He shares why at some point, the industry will have to have a paradigm shift, why companies that excel at consumer experience seem to flounder when they wade into healthcare, and how health systems will never differentiate on an EHR-first strategy.\xa0 All that, plus the Flava of the Week about the stunning price tag of having a seat at the table. You\u2019ll want to hold on tight for this one! A lot of revolutionary ideas are stuck behind pay walls, membership tiers, and walled gardens. So what are we going to do about it?\xa0 Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/