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VBA offers numerous portals to payers and their clients (which include doctors, patients, brokers, and more)\u2014"one-stop shopping" for a large range of services. To ease the user experience with these services, the company has started using generative AI for training on their platform through a tool called VBA Assist.\n\nPresident and CEO Mike Clayton cites their mission to "make the health care experience better for everyone" and explains some of their services: 24/7 self-service for patients, real-time chat, notifications for picking up meds or scheduling visits, risk modeling and more.\n\nLearn more about VBA: https://vbasoftware.com/\nHealth IT Community: https://www.healthcareittoday.com/