Podcasts Technology Healthcare IT Today Interviews The Journey Is As Critical As the Outcome

The Journey Is As Critical As the Outcome

Published: Feb. 17, 2023, 2 p.m.

Journey maps are powerful marketing tools. They can bring clarity to complex cross-departmental campaigns, help identify gaps, and get stakeholders aligned. Having a well-defined journey map even helps organizations maximize their precious marketing budgets. Journey maps take effort to build, but are worth the investment.  

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We sat down with presenters Caroline DeVore, Executive Director of Strategy and Lorraine McMeekin, Senior Marketing Strategist from StudioNorth to get a preview.  

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Learn more about StudioNorth at: https://www.studionorth.com/

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Find more great health marketing content: https://www.hitmc.com/