Host Bill Zimmerman carries the weight on this bonus episode, reflecting on WrestleMania 33, "The Showcase of the Immortals" and the wrestling fan pilgrimage he made in 2017. A multi-day celebration of wrestling that seemingly makes misfit wrestling fans the majority in whatever city that hosts the event, WrestleMania is a feast for the senses, and Bill has your overview. Plus, you'll learn insights on WWE's massive, multi-pronged approach to fan engagement and maybe get some ideas for better connecting with your fans, customers, members, alumni, etc.
LEARN MORE: Books by past "Hustle" guests are available at https://www.amazon.com/shop/happyvalleyhustle
Read the companion blog post, "Four Ways WWE Has a Bear Hug on Fan Engagement," at https://www.linkedin.com/pulse/four-ways-wwe-has-bear-hug-fan-engagement-bill-zimmerman/
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