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DATA MONETIZATION ON FARMS: NOW AND IN THE FUTURE\nIf you asked a farmer 20 years ago \u2013 how do you monetize your farm data? They\u2019d look at you cross-eyed and crazy! Well today this topic could be top of mind as you\u2019ve likely accumulated and utilized data through equipment, field sensors, and services. The idea of monetization doesn\u2019t only mean turning it into cash, but also the idea that you can leverage data to become more profitable on your farm then without it. Does your farm business have a data strategy? What level of importance do you put on your data quality? Hear Terry and Warren chat about data monetization today on farms, and what this may look like in the future!